Overview
A promotional poster series inspired by the US Open's Honey Deuce cocktail, the signature drink of the US Open Tennis Championships, one of the sport's four prestigious Grand Slam tournaments. The cocktail adds the perfect blend of whimsical play and indulgence to the prestige and tradition of the sport, becoming almost a bit of a tradition in its own right within the tournament itself. Across the poster series, the project explores how the excitement of the US Open can be recreated through its signature cocktail at home.
Design Process
This project explored how a theme could be visually expressed through two different color temperatures while remaining connected through a common stylistic thread. Inspired by visual elements from the tournament, the cool blue color palette captures the energy of the US Open through use of bold promotional messaging, while the warmer palette invites viewers to recreate the signature Honey Deuce cocktail at home. Recurring elements create continuity between the two sets and reinforce the transition from the US Open's center court to one's own kitchen at home.
